Goal of the Car Salesman's Game Deerfield Beach FL

The car salesman's game is a game of strategy and, like all strategic games, has a specific goal.

The goal of the car salesman's game is to sell you a car or truck -- that is in stock -- at the highest possible price -- today.

If you've already done some car shopping, you may have experienced the kind of pressure the salesman can exert on you to buy today. There are two reasons why it's so important to him that you buy a car today:

1. Buying today means you're emotionally-charged.
The salesman knows that if he can get you to buy today, before you've done all of your homework and before you're fully ready, then you're probably buying because you're hooked emotionally. Maybe you're turned on by the smell and feel of that car or truck. Maybe you're excited by the anticipation of showing it off to your friends. Or maybe you're jazzed by the promise of a super deal.